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Footwear Brand
43% increase in sales with 23% less ad spend
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Spectrum Collections
OUR RESULTS
We generated £750,000 in ad revenue at 4.91x ROAS in 9 months
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£
814,000
ad revenue generated in 9 months
4.91
x
ROAS (blended)
£
8.24
CPA
HOW WE WERE ABLE TO ACHIEVE THESE RESULTS
The problem:
With an established retail and trade strategy, the brand wanted to turn their attention to a successful growth strategy for their DTC revenue.
However, they were spending £15,000+ a month on paid ads, and had no idea whether they were contributing to their revenue or growth.
With over 400k followers and 21.8k products sold on TikTok, the platform should be working for ads. However, their previous agency spent £38,500 on ads to generate 0.54x ROAS, resulting in a significant waste of ad spend.
We designed a template bank of high-converting ads, testing a variety of hooks & headlines to identify what converted new customers the best. Complimenting Meta & TikTok Ads with Google Ads, shortened the customer journey and placed them above their competitors for high-intent purchasers.
A shift in content and TikTok Shop products, turned them from losing money on TikTok Ads, to generating profitable ad revenue.
The results:
- 75% increase in store revenue in 10 months
- £814,000+ profitable paid ad revenue
- 4.75x blended ROAS
- From losing £20,000 on TikTok Ads, to £100,000 in profitable ad revenue
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WHAT OUR CLIENT HAS TO SAY
PLAY
I just feel confident that the team are tweaking it everyday, every week they're making improvements, they're on top of it. Which is just so important because you know you can't take your eye off the ball for one second, so knowing that our digital ads, which is so important to our online business, knowing that they are looked after properly by the DD team is an absolute dream. They have been brilliant to work with and I honestly can't recommend them enough.
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